Tracking does not only mean relying on the data reported by the individual platforms in the Insight sections, but it translates into creating a report (i.e. a spreadsheet using for example Excel) in db center.uk which we can track our results. This sheet can help you, in addition to tracking your path over time, also to be able to analyze the data directly with other people in your team.
It is absolutely wrong to think that metrics should be analyzed in the same way for all channels: each social media has its own functioning, language, target and different interaction methods.
For example, let's compare two social media such as Instagram and Twitter: both are very important in creating our brand identity, but at the same time they have completely different operating and interaction dynamics.
Now that we have created our social media reporting spreadsheet, let’s start with the values to enter.
Let’s start with the basics: where to find our data for social metrics. As we said above, each platform works in its own way.
To monitor Facebook, you can find most of the information inside Facebook Insight: just click on the “insight” button (or in the “statistics” item if you are in mobile view). If you are a brand, plan to also use Business Manager so you can have a more complete analysis system like Facebook Analytics which is very similar (in wording and functions) to Google Analytics.