Don’t Ask for Too Much Information on Your Email Opt-in Form Some Marketers Also Like to Ask for Subscribers’ First Names. This Makes It Easier to Personalize Emails Later. However, if You Don’t Need to, Don’t Ask. Give Visitors a Good Reason to Opt-in to Your List — Use a Lead Magnet One of My Favorite Strategies for Gathering More Email Subscribers is to Incentivize People to Opt-in by Offering Added Value. You May Have Noticed That in Neil Patel’s Exit Popup Above, He Offers a Free Cheat Sheet.
It’s Very Simple to Make, but cameroon phone number library Also Has a Great Impact on the Opt-in. Neil’s Conversion Rate Averages Over , Which is Well Above Average. You Can Offer a Toolkit, Template, Checklist, Video, or Anything Else You Think Your Audience Will Enjoy. Make Sure to Communicate the Value on Your Opt-in Form. Give Visitors a Good Reason to Join Your List – Use a Lead Magnet Ideally, a Lead Magnet Should Answer the Question: “what’s in It for Me?” Make Your Opt-in Form Visible to Website Visitors You Can Place Your Email Subscription Form Anywhere on Your Website, but Some Places Tend to Work Better Than Others.
You Want as Many People as Possible to See These Forms. Sidebars Are Popular Places, but They Don’t Always Perform as Well as Other Places. We’ve Already Recommended a Top Bar, Which is Always Visible to Visitors, but Exit Popups Can Work Well, Too. Make Your Opt-in Form Visible to Your Website Visitors When a Visitor Tries to Exit the Browser, the Page Takes Over and the Hello Bar Appears. If It is Eye-catching and Has Significant Value, the Visitor Will Want to Stay on the Page.