Website allows you to display testimonials from satisfied customers

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These days, this question is common among small and medium-sized business owners. Many already have their companies present on social media or use other marketing methods, and are unsure about the real need to invest in a website.

Let's explore this topic in detail and understand why a website is not just an advantage, but a necessity for the sustainable growth of your business.

1. Modern consumer behavior
With the increasing digitalization of the world, consumer behavior has changed dramatically.

Today, more than 80% of people research online before making a purchase decision. This means that if your company doesn't have an online presence with a well-structured website , you're missing out on valuable opportunities to be found by new customers.

Even if you already have a social media page, a website offers many more email list possibilities. While social media is great for building relationships with customers, it's no substitute for an official digital presence on a website, where information about your products and services is always available in an organized and clear manner.

2. Credibility and professionalism
When a potential customer visits your website, they immediately form an impression of your business.

A professionally designed, easy-to-navigate website conveys trust and seriousness. Without a website, many consumers may doubt the legitimacy of a company or believe it's unprepared for the modern world.


which serves as social proof and further increases public trust in your company. A recent study showed that 70% of people trust companies with a well-structured and informative website more.

3. The importance of centralizing your information
A website is like a digital operations center for your business. It gives you complete control over how information is presented, from detailed descriptions of your products or services to payment terms and company policies. Social media, while useful, is limited in this regard and doesn't offer the same freedom of customization.