The origin of this concept and how

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Logo Terms & Conditions | Accessibility | Knowledge Center Podcasts Webinars shop Blog Knowledge Center Terms & Conditions Login English --- Topics Customers Partners About Us Resources Contact Us The History of Sales Enablement and Why It Continues to Survive Share on Share on Share on Published on: Year Month Day Sales enablement is a powerful tool that provides your salespeople with the resources, knowledge, and processes they need to consistently convert prospects into customers.
But where did the concept originate, and how has it evolved over time? This blog post delves into the history of sales enablement, highlights key milestones, and demonstrates its enduring relevance in today’s dynamic sales landscape.
Sales Support Enablement History
The History of Sales Enablement The Seeds of Sales Enablement: Pre-1980s Sales enablement’s roots date back to before the digital age. The idea of ​​equipping salespeople with the tools and knowledge to succeed is deeply ingrained in human history.
Art of the Ancient World
Even in the ancient world, the art of persuasion was highly valued. Greek and Roman societies placed great emphasis on rhetoric and oratory, skills that were essential to effective