Use Points We Can’t Stress This Enough, White Space is Your Friend. White Space (Also Known as Negative Space) is the Empty Area Around Every Element on a Web Page. Lots of White Space Gives the Viewer Room to Breathe—visually Speaking. It’s Kind of Like the Difference Between One Big Block of Text and Lots of Short Paragraphs. The Former is More Impressive but Also More Daunting Because You Know You’ll Have to Work Hard to Get Through It All.
Even if You Have a Ton of Information austria phone number library to Share Bulleted and Numbered Lists Are My Go-tos. Take a Look at These Two Examples Side by Side: Use Bullet Points on Your Lead Capture Pages Both Examples Contain the Same Information. Which One Would You Rather Read? Although It’s Just Psychological, Users Prefer the Example on the Right Because It’s Less Intense. The Eye Has Room to Breathe Between the Dots.
Also, There’s Less Text, but It Doesn’t Remove Any Important Information. Remove All Distractions That Might Distract Users From Opt-in Forms and Calls to Action if an Element on Your Lead Capture Page Doesn’t Drive Conversions, Remove It. You Don’t Need Navigation on Your Lead Capture Page. The Last Thing You Want is a Lead Clicking Away From Your Form. Likewise, You Don’t Need to Rehash Your Brand’s History or Add Images Just for the Sake of Convenience.