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Over time, there has been a clear evolution that has turned the big networks into a stage for the rapid development of content forms of all types. Among them are those that appeal most to the senses and that are most successful with consumers. The House of the InternetSource: EngadgetThis has made the Internet more democratic and accessible. Thus, graphic resources are associated with the ability of users to create content in their own way and share it.

In the context of digital marketing and content marketing, it is important to shop pay attention to the needs of people today, which comes down to something more interactive and dynamic. After all, consumers today are not the same. Technological advances have opened up new possibilities for the transmission of information and the assimilation of content, so this diversity of approaches is highly valued by them.

Readers no longer want to feel tired/bored when reading about a company or topic that interests them. They want to have an unforgettable experience. This consumer is also extremely active on social media. In these communication channels, they share information, images, videos, GIFs, and joyfully comment on other people's posts. It is a universe focused on playful ways of sharing data, making the routine of following media simple and less stressful.