Here’s a quick example to illustrate the difference:
let’s say a popular sneaker company gives its latest shoes to a top-tier athlete. The athlete posts videos wearing them. In a flash, the videos go viral and the athlete’s fans can’t stop talking about their shoes. That’s demand generation.
A retailer sees the chatter and posts an instagram story letting folks know they have the shoes in stock. in their ig reels and head to the retailer’s website to buy. That’s lead generation.
Now, let’s dig into how each strategy works.
Demand generation:
uses content to build awareness and interest. For afghanistan phone number list example, promoting seasonal offers or new products via social media campaigns to new audiences.
Casts a wide net without a specific target
usually works over the long term, using multiple touchpoints to reach potential customers
lead generation:
attracts potential customers who have shown interest in your product or service
uses educational content to talk about a product in more detail, aligning to relevant pain points and needs in the target market
focuses on products and solutions rather than just brand awareness.