Typical B2C Conversion Goals (leading to a "lead"):

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Email newsletter sign-up
Downloading a free guide or app
Entering a contest or giveaway
Creating an account (e.g., e-commerce site)
Adding an item to a cart (sometimes considered a micro-conversion)
Requesting a quote for a service (e.g., home repair)
Typical B2C CPL Benchmarks (varies greatly by industry and channel):

Overall Average (Paid Ads): Can range from $20 to $100+, but highly dependent on industry.
E-commerce: Often lower, australia phone number list possibly in the $20-$50 range per lead.
Healthcare/Fitness: Can be higher, sometimes $50-$100+.
Education: ~$40 CPL
Retail: ~$87 CPL
Social Media Marketing: Can be lower (e.g., $5-$20) for top-of-funnel leads.
PPC (Google Ads): Often higher, potentially $50-$150+ for specific keywords.
Strategies to Optimize (Lower) B2C CPL:

Hyper-Targeting: Refine your audience segmentation based on demographics, interests, behaviors, and lookalike audiences to ensure your ads reach the most relevant people. Less wasted ad spend means lower CPL.
Compelling Ad Creatives & Copy: Create visually appealing ads with clear, benefit-driven headlines and strong calls-to-action (CTAs) that grab attention and resonate with your target audience.
Landing Page Optimization (CRO): Ensure your landing pages are mobile-friendly, load quickly, have a clear value proposition, minimal distractions, and easy-to-fill forms. A higher conversion rate on the landing page directly reduces CPL.
A/B Testing: Continuously test different elements of your ads (headlines, images, CTAs) and landing pages (layout, form fields, copy) to identify what performs best.