In today's episode of Whiteboard Friday, Larry Waddle of Sear Interactive discusses how you can translate the SEO work you do for your clients into how executives think about value — specifically, business value.
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Video transcription
Hello, Moz community, and welcome to another edition of Whiteboard Friday. I'm Larry Waddle, EVP of Business Strategy for Sear Interactive, and today I want to talk to you about how to translate the great work you do ebay database for your clients, specifically how they think about business value.
So let's jump right in. Now to do this, I am going to examine two frameworks or two ways of thinking. There is a value pyramid. That's where we're going to start. But then we're going to go from there to the four forms of business value, and I'll walk you through that.
How to Explain the Value of SEO to Executives
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