How to move a property in Google Analytics!

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Google Analytics is one of the most important tools for online businesses that want to keep a close eye on their numbers. The tool not only allows you to track website visitor statistics, but, when configured and used correctly, also provides many other important metrics that play a key role, especially in media buying and search engine optimization. This is why the tool is also popular with companies, and agencies also predominantly use Google Analytics to provide their clients with the best possible advice and service.

But like any good tool, Google Analytics also has its weaknesses here and there. Until fall 2016, it was primarily a missing feature that many people criticized: Once a property had been created in Analytics, it could no longer be edited or moved. The only option was to create a new property, which would result in the loss of all previously collected data. This problem has been resolved, and it is now possible to move properties without losing the data collected so far.

Small change – big impact
Working with Google Analytics isn't always easy and requires careful consideration of how to uk phone number data set up the account and how to access important data. In a perfect business world, every company or organization would have its own Analytics account. This account could then contain multiple properties created for each website. However, as we all know, the business world isn't always perfect, and not all companies and organizations that work with Google Analytics have an account.

It's more common for an agency supporting a company to have an analytics account and aggregate the properties, i.e., the client's websites, into it. This makes sense, because the client doesn't need full access to the account and may not even want to deal with the configuration. Ultimately, only the numbers matter to them. This analytics setup works well until the client perhaps wants to switch agencies or outsource the support in-house.

At this point, companies and agencies always faced a major problem: The agencies couldn't grant the company full access to its data, because doing so would have given them full access to the entire account and thus to all properties contained within it. The company had no choice but to create its own account and create a new property. However, all data previously collected through the agency was lost.

The same thing happened when a company had its own Analytics account, but due to restructuring, mergers, or other changes, the previously selected Analytics structure no longer worked. Here, too, data was lost or other people had to be given access to data that wasn't actually relevant to them or wasn't intended for their eyes.

Now, once a property has been created, it's finally no longer set in stone, and Google allows you to move properties between different Analytics accounts. Switching to a new agency no longer means losing all previous data and figures, and you can also operate much more flexibly within the company. If you didn't properly consider where a property was created (or if something changes within the company), this doesn't affect your work with Google Analytics.