Additionally, popups that overlap essential buttons, menus, or calls to action make it difficult or impossible for users to interact with your website as intended. This disrupts the natural flow of their experience and hinders their ability to achieve their goals.
Most popups annoy visitors because they offer no value in exchange for their precious attention and email addresses. There are three main reasons why a popup lacks relevance and value, causing annoyance to visitors.
Displaying generic offers : These do not meet individual needs. For example, a generic video pop-up on an online clothing store, with a 10% discount on clothes, does not attract someone specifically interested in a t-shirt, hat or shoe.
At times, these offers often seem impersonal and spammy. They suggest a lack of effort physicians email list in understanding the visitor’s interests. Additionally, too many generic options can overwhelm visitors and make them less likely to engage.
Unclear Benefit Statements : Offers that don't effectively communicate the value proposition can easily turn off a visitor. Visitors need to understand what they're getting in exchange for their email addresses. If the benefit isn't clear, visitors may question the legitimacy of the offer.
Additionally, if engagement requires more mental effort, visitors may quickly close tabs. A mobile pop-up that can’t be easily deciphered is likely to be closed by a visitor who is multitasking on their phone.
Content Mismatch : A pop-up for unrelated content takes a visitor’s attention away from the page they’re actively engaging with. It often feels irrelevant and out of place. For example, a pop-up offering a discount on shoes in a blog post about gardening creates a jarring disconnect. This type of dissonance between content and pop-up messages suggests a lack of attention to detail and personalization, and undermines brand trust and credibility.
Difficult to eliminate pop-ups
Having to click through multiple levels of website popups or go through a multi-step process just to close them feels like being trapped in a maze. It’s unnecessary and time-consuming, and it feels like you’re being forced to do something you don’t want to do.
Some pop-ups have multiple buttons, some of which are disguised as “fake” close buttons that lead to additional, unexpected actions.