People are reluctant to simply give out their email addresses. Shopify stores need to offer a strong incentive, a lead magnet, to entice them to sign up. It could be a discount code, a free downloadable guide, or exclusive early access to a sale.
Also, offering weak incentives like a 5% discount in exchange for an email signup doesn't attract many subscribers these days.
Popups can be a valuable tool in your Shopify toolbox, especially when it comes to growing your email list and conversions.
Different types of popups allow you to display your most enticing offer right in front of marketing list of rv owners a visitor’s face. They can be triggered by specific visitor behaviors, allowing you to customize your offer. For example, first-time visitors might see a popup offering a “welcome discount,” while repeat customers might see a popup for a new product line.
They are also perfect for A/B testing different headlines, offers, and designs. This allows you to see what resonates best with your audience and continually optimize your opt-in forms.
They offer many benefits and the possibility of conversions, including:
Cart Abandonment Recovery : Popups can appear when a customer attempts to abandon their cart. Remind them of the items they were interested in, offer a discount to complete their purchase, or highlight any relevant promotions.
Create a sense of urgency and scarcity : Popups can create a sense of urgency or scarcity to encourage immediate action.
Targeted Lead Magnets : Popups are great for showcasing high-value lead magnets like exclusive discounts, early access to sales, or downloadable guides in exchange for an email signup. Think of them as mini-billboards that grab attention with a clear value proposition.
Adding a Popup to Your Shopify Store
To get the full benefits of popups, you need to install a popup generator that can help you create them easily. Poptin is a great choice if you are not sure which one to use.