Remember, these pop-ups only have a few brief moments to capture the attention of their viewers. So they need to be loaded as quickly as possible if you hope for them to have any impact!
It’s also a good idea to optimize your fast-loading exit intent popups for mobile users, especially since half of all website traffic comes from mobile users these days.
Use targeted advertising/messaging
You can and should take advantage of targeted advertising and messages in your pop-ups.
Don’t send the same pop-ups to every site visitor or customer. Instead, use your CRM software and all the other data you collect to send:
Special offers for long-time customers
Offers to consumers with offers or products selected or adapted to their needs and purchasing habits.
Email signup popups to people who are not on your email list, etc.
Personalized, targeted messaging is the future of all small business digital healthtrax corporate email list marketing , so lean into it for better results across the board.
Use A/B testing
A/B testing is primarily used to test web pages, but can also be used for online ads and exit intent popups.
The A/B Testing Process ( Source )
With A/B testing , you send two similar exit intent popups to your target audience at the same time but to different people. Then, you review the results after a few weeks and start using the exit intent popup that worked best.