People like things to be easy. You can have the best USP in the world, but if your signup form is too complicated for the user, they won't sign up for your mailing list.
In most cases, it’s best to be safe and keep your forms as simple as possible. Remember, your goal should be to make the user feel welcome rather than overwhelmed.
Content and design
Mistake 4: Sending generic, poorly targeted emails
Won't get you very far. Not all customers will benefit from getting a bunch of random bank email list content, and many of them will probably unsubscribe after a while.
To solve this problem, you can divide your email subscribers into segmented groups. In other words, you will divide your subscriber list into smaller groups. Then, you will send them the most relevant information based on what each group prefers.
Each group will feel more valued and heard, which will result in better engagement rates.
Mistake 5: Lack of Personalization
If your emails don’t have passion, no one will read them; that’s the hard truth. You need to create something that has a powerful impact subject lines and engaging content.
Stand out from the crowd and work hard to create personalized greetings that catch your customers' attention. When you put in extra effort in these "little" things, your customers will appreciate you more.