Bonus tip: A/B test your subject lines to see which ones resonate best with your audience without compromising deliverability.
5. Optimize email content to avoid spam triggers
Spam filters analyze the content of your emails to determine whether they should be sent to your inbox or spam folder. Poorly structured emails with suspicious formatting, broken links, or too many promotional phrases can be marked as spam.
– How to: Keep your email content balanced between text and images, avoid overloading with large attachments, and make sure all links are functional. Use tools like spam checkers before sending large campaigns to ensure your emails pass through filters.
– Bonus Tip: Avoid using too many sales words like “Free,” “Discount,” or “Limited Time Offer” excessively. A moderate tone works best for long-term engagement.
6. Ensure mobile optimization
A large number of users check their emails on mobile devices, especially at&t email list during peak periods like Diwali when they are on the go. If your emails are not optimized for mobile, they may not display properly, resulting in higher bounce rates and lower engagement.
– How to do it: Use responsive email templates that adapt to different screen sizes. Keep subject lines and headers short to accommodate mobile displays.
– Bonus Tip: Include clear, easy-to-use CTAs (call-to-action buttons) to make the mobile shopping experience seamless for your customers.
7. Monitor your email sending frequency
During the Diwali season, it’s tempting to send more emails to capitalize on the shopping frenzy. However, bombarding subscribers with too many emails in a short period can lead to high unsubscribe rates and complaints, which can damage your sender reputation.
– How to do it: Plan a strategic email calendar that spaces out your promotional emails. Use segmentation to send different types of content (gift guides, discounts, etc.) at different stages of the buying cycle.
– Bonus tip: Use customer behavior data to send emails with optimized frequency. For example, send emails more frequently to highly engaged users and less to those who haven’t interacted with your brand recently.
Email authentication protocols such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance) ensure that your emails are legitimate and not spoofed by spammers.