Social commerce on Instagram

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Instagram is obviously an extremely visual platform and offers a unique opportunity to showcase your products and services which is perfect for social commerce thanks to the Instagram Shopping feature .

Tagging your products within your posts, just like you would tag a friend, adds a small shopping bag icon to your image.

When users tap on the photo they can see the price of the product they are interested in, and with a further tap they can access the full card which will show them other data, including:

Product images
Detailed description
Product price
Related products
A link to view the product on your online store
You can also promote your products in Instagram saudi arabia email list Stories using Stickers or in Reels, to further increase your visibility.

instagram shopping

Social commerce on Facebook, between Shop and Marketplace
If you have to think about a social network on which to sell your products, it is certainly not uncommon to think of Facebook.

Facebook offers three main channels for selling products and services online:

Facebook Marketplace: a platform where you can upload ads in a simple and intuitive way, and sell them to your friends or people within a certain radius of action (thanks to geolocation).
Facebook Shop: a real online store integrated into your Facebook page . You will have a showcase from which customers can directly purchase your products or services, and check their previous purchases, their search history and the products they have liked.
Facebook Messenger: born only as a messaging service, today it offers the possibility to interact directly with your customers and sell products even within the chat.