Promote flash sales in the run-up to Diwali. For example, you could send an email with the subject line “Diwali Flash Sale: Only 24 hours left to grab your favorite products!”
Bundle products into gift sets or offer “buy more, save more” deals to encourage larger purchases.
Diwali sales email marketing
4. Organize contests and giveaways
Diwali is a time of giving and sharing, and people love the opportunity to win something during this festive season. Running contests or giveaways through your email marketing campaigns is a great way to increase engagement and excitement. This strategy not only increases brand awareness, but also encourages more interaction from your subscribers.
Why it works: Contests and giveaways create buzz around your brand and provide an interactive experience art director email list for your customers. By offering a Diwali-themed prize, you can tap into the festive energy and give people an incentive to engage with your emails, visit your website, or share your brand on social media.
How to implement:
Send an email announcing your Diwali contest with a clear call to action (CTA), such as “Enter to win a festive gift basket!”
Make it easy to join by allowing subscribers to opt in by clicking a link in the email or sharing a post on social media.
Offer Diwali related rewards like gift cards, Christmas hampers or exclusive discounts.
It is advisable to organize a series of contests during the Diwali period to keep the engagement high and give customers more chances to win.
During Diwali, shoppers often browse multiple websites and add items to their carts, but don't always complete their purchase. Abandoned cart emails can serve as a gentle reminder to bring them back to your site and complete their purchase.