Direct mail is different from the fleeting nature of an online ad or email – it establishes a tangible connection with your audience.
According to an extensive Unit States Postal Service study, direct mail appeals to all generations, especially those with the most spending power.
In fact, 71% of Gen X consumers say mail is more personal than online communications. Gen X and older demographics tend to favor receiving promotional materials by direct mail over emails and apps.
The study also found that millennials are “directly new zealand whatsapp number data 5 million motivat by a mail piece – whether that means making a purchase or sharing the information provid with someone else.”
But it’s not just older generations who are drawn to direct mail. The study found that 72% of Gen Z consumers “would be disappoint to no longer receive mail and say they are excit to discover what the mail brings every day.”
Read More: Direct Mail Marketing 2.0