Optimize your site for mobile

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Over the past five years, mobile website navigation has skyrocketed and continues to grow. If you’re thinking about how to generate leads for your ecommerce store , consider optimizing your site for mobile.

This means making sure all buttons are clickable on different screen sizes, that content is easy to read, and that page scrolling is smooth.

A great way to test whether your site is optimized for users, aside from Google’s Mobile Friendly Test, is to give real visitors access to your user test. Simply invite five to ten people into your office and ask them to perform simple tasks on their smartphones. Make sure the checkout process is one of those tasks, to ensure it’s seamless on both mobile and desktop.

Show that you are trustworthy
Earlier we talked about how necessary it is to nudge people from usa email list the lead stage to the customer stage. A great way to do this, especially in ecommerce, is to design your site to create a sense of trust in your customers.

What does trust look like?

There are some simple things you can do:

Include shipping information. Unless your store is called Amazon, people may have questions about shipping. Lack of certainty about order information, such as how long it will take, how much it will cost, and so on, is a barrier to lead generation. So, give your prospects everything they need. Include a “Shipping” link in your navigation and footer, and give them a comprehensive page that answers questions they may have along the way;
Include contact details (and respond when people text you). It may seem obvious, but it’s vitally important.