Selling Jewelry Online: Build and Establish Your Brand in 2022

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I don't know about you, but when I was little I spent countless hours creating all kinds of jewelry, using whatever I had available: wire, beads, chalk... I just had to create, and I was happy. Then, I will admit, I moved that creativity to other things, but if you have an eye for everything that glitters, selling jewelry online can be an incredible opportunity.

And no, it’s not just the “shinier” jewelry that is successful with online sales. Gold, silver, copper, but also silicone, old tires, paper clips, 3D prints and so on.

When it comes to selling jewelry online, there really is a market segment for every type!

What is missing is a practical and complete guide that explains in detail how to sell jewelry online successfully, and how to do it in 2022.

Well, here it is!

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Selling jewelry online, but what kind?
The first thing you need to ask yourself if you are planning to sell jewelry online is:

What kind of jewelry do I want to sell?

And it's not so much about materials as it is about the type of jewelry.

While all the alternatives are absolutely valid and can be israel email list turned into a successful business, there is a certain difference between selling:

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Precious jewels
Costume jewelry
Handcrafted jewelry
Let's now look in detail at the characteristics (and needs) of these typologies.

Sell ​​precious jewelry online
If you want to sell precious jewelry online, you need to take into consideration some fundamental characteristics of this market:

Products must be created with precious and/or semi-precious metals and gems
The selling price will be higher than jewelry made of other materials
Packaging must be of quality
Packaging must reflect and mirror the luxury of the products
Your buyer personas will be interested in jewelry for special occasions or events
Your customers' purchases will be thoughtful, not impulsive.