How Pipedrive can help your startup

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A good CRM also provides managers and executives with an overview of their sales, leads, and forecasts for the month or quarter. It does this in a precise and visual way so as not to burden them with too much detail.

In short, everyone in the company has access to the information they need, whenever and however they need it. This way, they can implement their sales strategies and techniques more successfully.


The benefits that small businesses realize when using CRM
Maybe you want to expand and hire new employees. Or maybe you want to increase your productivity and profitability with the resources you have. In both cases, a CRM helps you achieve your goals.

If you follow the example of other small businesses using CRM, you'll have a head start in the market because:

You will know what to focus on each day
You will be able to personalize each interaction
You will be able to make better business decisions
You will take advantage of the best business opportunities
Let's look at these benefits in detail:

You will know what to focus on each day

Do your salespeople know what they have to do when they sit down to work each morning?

As a small business, you may be setting ambitious goals for your sales team . But if your reps don't know how to identify their next sales opportunity (or how to approach their next conversation with a prospect), they'll jump from one lead to another based on their intuition.

With a CRM, you and your salespeople will know how promising a lead is and can focus on those most likely to buy. Every morning, you'll know exactly who to follow up with and have key data at architect database hand. You'll approach each opportunity with a clear plan.


One of your biggest advantages as a small business is that you can serve each customer more attentively. However, a study revealed that salespeople have, on average, 94 interactions per day. This includes emails, calls, voicemails, and social media contacts.

No matter how hard you try, it's impossible to remember every last detail about every person and company you talk to.

In a CRM, you can record and quickly access all conversations with your leads and customers. You'll see the questions they've asked you and the products they've purchased. This way, you can better prepare your next contacts and nurture your relationship with them.