What is dynamic remarketing?

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In general, however, as you can see, these are superficial differences, or rather two variations of the same strategy aimed at re-engaging and reaching out to those who have come into contact with you in various ways.

For this reason, in the rest of the article, we will use 'remarketing' and 'retargeting' interchangeably.

This is an even more targeted variant of remarketing activities thanks to which it is possible to dynamically show specific ads related to the single product or service that has been viewed.

This way, those who have already viewed the site or app will see russia email list advertisements containing the exact same products they had shown interest in , thus making it easier to complete the purchase action that had been interrupted.

How does retargeting work with an example?
A concrete example will help you understand how remarketing or retargeting works.

Imagine you have an online store that sells sporting goods. Looking at Google Analytics, you discovered that your store had 1000 unique visits in the last month, of which 500 were in the store section, 200 downloaded your catalog, and 300 added items to the cart without placing an order.

Thanks to retargeting, you can target with Google Ads , Facebook Ads or any other advertising platform these very users who have interacted with your site, offering them specific advertisements.

You could send specific, personalized communications to users who have downloaded your catalog, whose contact information you know, and display ads related to your store to those who have visited that area of ​​the site.

Additionally, with dynamic remarketing, the ads that users will then see will automatically be adapted to the specific product page that was viewed, or will contain the very item that was abandoned in the cart.