Useful tools for strategic alliances

[mouakter13]

Strategic alliances should be evaluated frequently, especially the status of commercial and financial ties. This will allow any errors to be detected and corrected in a timely manner.

Some models of strategic alliances are:

Joint venture

It is the joining of two or more companies to create a collaborative agreement. In this model, each company maintains its own operations. There is no merger of companies, but rather a partnership to pursue common benefits.

The participation method is defined by the objectives of teacher database the alliance. A company can participate with capital, technology, assets, knowledge, etc.

Venture capital

It consists of an alliance through equity investment. It's a popular model among small businesses and startups, especially those that aren't publicly traded and are seeking financial support from investors.

Co-branding

It's an alliance to complement services. This way, each company strengthens its visibility, increases its profits, and gains more customers.

An example is when an airline partners with a credit card and offers discounts or miles with every purchase made with the card. Customers are attracted to the offer; they increase their credit card spending and become loyal to the airline.


For these alliances to be effective, there must be synergy between the partners, especially in sharing key data, such as each company's customer base.

Some resources that may be useful for this purpose are:

Yoke.io : Integrates key account information into a single intelligent cloud-based dashboard. It's a workflow network for company managers.
Insycle : Simplifies customer database management and automation. Allows you to add and share data about people, companies, and agreements, and avoid duplicate records.