You can have "beautiful content inside ," but if you haven't put any work into your homepage—the entrance to your website—people won't know what your brand or company is all about.
Your homepage gives an overall impression of the rest of your website, and when visitors land on your homepage, they should feel a desire to click further .
They should get a sense of who you are and should want to get to know you better.
As the face of your brand, your homepage needs to be as strong as possible.
Linking to the homepage is important because it sends signals across your entire "house," helping ebay database search engines understand what your page is about.
Yes, backlinks to the homepage are still very important. They help PageRank flow through your website , and they're not very difficult to obtain legitimately, and under the white hat .