MonsterInsights has some amazing tracking features that go way beyond the basics

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The plugin provides a variety of reports on the dashboard. You can easily see how your marketing campaigns are performing, whether it’s an email, a social media post, or an ad.

Campaign details in MonsterInsights
You can also easily track the performance of your affiliate marketing campaigns and check whether your affiliate links are actually making money.

This report is perfect for bloggers or anyone who relies on affiliate income to find out what's working and what's not.

MonsterInsights' affiliate link reports
The Popular Posts feature identifies your most-viewed content and allows you to highlight these popular posts in other areas of your site, such as the sidebar or footer.

It’s a great way to draw attention to what your audience loves most and keep them exploring your site for longer.

Example of the MonsterInsights popular posts widget in a sidebar
Additionally, you can track browser, mobile, and form submissions. You can also monitor average scroll depth , real-time data, and more.

The best part? All of the features we just mentioned are included in the free version of MonsterInsights .

If you upgrade to the premium plugin, MonsterInsights teacher database also provides advanced tracking features that Google Analytics doesn't support by default or that can be difficult to set up.

One such standout feature is the eCommerce add-on .

With this add-on, you can track how many times customers add or remove products from their carts. You can also gain insights into abandoned cart rates and distinguish between new and returning customers.

Tracking WooCommerce and eCommerce conversions on your online store
It also helps you identify popular products to feature on your landing pages, ads, and email campaigns.

Additionally, you can track underperforming products and create targeted campaigns to increase sales, such as upselling or cross-selling.

For online store owners, this is much simpler than using Google Tag Manager or hiring a developer to set up similar ecommerce tracking .