Tactic #7: Measure and manage successes (and failures)

Exchange insights, tools, and strategies for canada dataset.
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sumona
Posts: 366
Joined: Mon Dec 23, 2024 5:40 am

Tactic #7: Measure and manage successes (and failures)

Post by sumona »

Oh yes, the Japanese love privacy and anonymity. Requiring more than one email address on your e-commerce website could lead to a ridiculously high number of abandoned carts or high bounce rates.

In Japan, social media accounts for only 2.9% of user time . Meanwhile, users in the US chinese overseas asia database spend about 16.8% of their time on social networks.

global-seo
Being too direct with your Japanese audience won't help your business. If you're in the B2B space, you should take your time with your Japanese prospects, as decision-making takes time and group solidarity is valued.

Groups are more valued than individuals in Japan. If you sell items or create content, make sure you keep this in mind.

If you don't measure your effort, you'll be shooting in the dark. You won't know what works and what doesn't.

In short, measuring your global SEO efforts helps you take control of your internationalization and expansion. You'd do more of what works, figure out what would work, and abandon what doesn't.

Set KPIs
Set KPIs based on market-specific behaviors or behavioral tendencies. Your Japanese customers won't buy immediately and will need time to build a relationship with you. They will seek group solidarity among their decision-makers for B2B decisions.
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