Video ads can be great allies when creating our digital content strategy in online media. Recent research shows that shorter video ads generate more impact and are better remembered than traditional 30-second ads. Bumper ads are the latest trend to gain traction, a short and direct format reminiscent of Snapchat and Vine.
Have you ever heard of them? In this article, we'll tell you whatsapp number list what they are and why they're worth including in your digital marketing strategy.
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What are Bumper Ads?
These are advertising videos of no more than 6 seconds in length, which users cannot skip.
These ads can run before, during, or after videos the user watches on YouTube, on a website, or in any mobile app, as long as they are partners in the Display Network.
This new format emerged some time ago and has earned a prominent place in the online advertising segment, as it offers significant advantages for advertisers. Its short duration and the inability to skip it allow you to connect with your audience in a concise and memorable way. It also allows you to reach a broader audience, making it an excellent tool for boosting your brand.