“Smartphones are the precursors of a technological paradigm that permeates a large part of digital devices, from tablets to TVs, game consoles, and PCs. To the point that the concept of a 'mobile application' generates a new digital imaginary, a new way of viewing, accessing, and conceiving services.” This was the blunt statement made by Fermín Álvarez, CEO of Social Noise, during the Social Mobile Conference organized by Ad_Social and adigital on December 20 in Madrid. Together with Jonan Basterra, director of Social Media SL, during the session they attempted to unravel some of the keys to this new paradigm.
1. The mobile component is transferred to the traditional computer.
For example: Windows 8, the new Microsoft Windows operating country email list system, looks exactly like Windows Phone. And the new version of the Mac operating system, OS X Mountain Lion, features iCloud integration.
2. Mobile beats PC.
In the US, smartphone sales have already surpassed those of computers, and it is estimated that by 2018, mobile device sales will double those of PCs. In fact, more tablets will be sold than PCs. Meanwhile, today, 12% of global internet traffic is already generated through mobile devices.
3. New mobile consumption habits.
In the US, 93% of mobile users use their phones... at home. 33% access their phones while watching television, and 23% while reading a newspaper. Furthermore, 40% never turn off their phones, and 83% sleep with them next to them (although in many cases, because they're charging). Furthermore, 11% of young people send more than 200 texts a day (who said young people don't write?), and 42% admit they could type messages with their eyes closed. What's the most common time of day for tablet and smartphone users? After 6:00 PM, when it's associated with leisure time. Mobile phone use also increases during shopping, within the store itself, especially for comparing prices and making additional inquiries about the product.