Let's entertain the thought that you believe that having a good-looking magazine can help you tell better, more engaging stories. And that such magazines will help you attract new donors and volunteers and retain existing donors and volunteers.
The question is.
How do you create great magazines?
1. Assemble a content team
First of all, you’ll need people to help you put together all that great content you’ve created and the stories you need to tell into magazine formats.
Do you have a content marketer or even a content team ready to go? buy phone number list If not, do you have volunteers ready to help? If not, a freelancer or agency would also be an option. Honestly, having someone in house would be ideal, but don't rule it out if you don't have that luxury.
2. Create a content archive
As a nonprofit, you, your volunteers, and your donors have many opportunities to create content. Host an event? Take photos, volunteer days? Ask volunteers to take photos. And so on.
Make sure you encourage people to take photos and videos, write a short description of the piece and send them to you, and User Generated Content is really powerful because it's created by people who love what you do and will give you different perspectives and stories.
Once you receive that content, save it to a content repository and it is ready to be used for your magazines.
3. Decide on the type of magazine
There are about 5 types of digital magazines you could create. Check out the Image below:
types of magazines
Source: Foleon
We wrote about the future of PDF earlier .
Even for creating beautiful magazines, we don’t think PDF is the right format. You simply can’t create the immersive experiences you’ve seen in the examples above with PDFs. It would be a waste of time and resources to publish your amazing stories in an outdated format.
So the other options are; Flipbooks , Flash, native apps or HTML5 magazines.
We won’t bore you with all the details, but creating HTML5 magazines will give you the best experience with minimal effort.
Conclusion
As a nonprofit, you, your donors, and volunteers are creating a lot of great content.
It’s time to collect and organize that content and create beautiful, engaging magazines that will attract new and existing donors.
FAQ
What is Nonprofit Magazine Marketing?
Nonprofit magazine marketing involves promoting a nonprofit organization's mission, events, and activities through a magazine format, whether in print or online, to engage supporters and attract new donors.
How can nonprofits benefit from magazine marketing?
Nonprofits can benefit from sharing impactful stories, increasing visibility, building credibility, and engaging a broader audience, which could lead to increased donations and support.
What types of content are effective for nonprofit magazines?
Effective content includes success stories, beneficiary testimonials, volunteer spotlights, event highlights, and informative articles related to the nonprofit’s mission and work.
How can nonprofits distribute their magazines effectively?