More than seven million companies worldwide now have a LinkedIn page. The United States tops the list of locations, with nearly three million, followed by the United Kingdom, with more than 650,000. SMEs are the main players: the majority of companies with pages, more than 1.5 million, have fewer than 10 employees, and more than 800,000 have between 11 and 50 employees; only just over 13,000 organizations with pages on this social network have a workforce of more than 10,000 people.
In Spain, the number of companies with LinkedIn pages has grown from approximately 71,300 in August 2014 to more than 150,000 in January 2015 , representing significant growth. Their profile follows the global pattern: the majority, more than 42,500, are small businesses with fewer than 10 employees, with the services and information technology, internet, and marketing and advertising sectors being the most represented.
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So, how do you measure and analyze the results and effectiveness telegram data of LinkedIn Company Pages? In August 2013, LinkedIn introduced analytics for Company Pages, which allow you to evaluate the reach and impact of corporate messages, engagement, characteristics, and the evolution of the brand's professional community. The quantitative data they provide contributes to qualitative analysis and improves the company's communications strategy.
The “Updates” section shows the number of recommendations and professionals who have recommended each update, impressions generated (the number of times LinkedIn members see each piece of content), link clicks , interactions (including the number of times the update has been recommended, commented on, or shared), followers gained through promoting the update, and the engagement rate (the result of dividing the number of interactions, clicks, and followers acquired through sponsored actions by the number of followers).