Shopping Cart Review of the Year 2020

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The year 2020, marked by the advent of e-commerce, the digital transition and local purchasing!

The pandemic has reshaped the retail world and accelerated the digital transition of many retailers, for whom opening an online store has become a real priority and necessity for survival.

The year 2020 saw an unprecedented boom in e-commerce, bringing many challenges for businesses facing new and evolving purchasing behaviors.

And with this a lot of problems and questions arose:

How do I start my online business?
How to continue your in-store activities while developing your online business?
What marketing tools and strategies should be established to navigate increased competition?
How to quickly set up efficient and cost-effective logistics and merchandise management? etc.
In this race to meet challenges, Panierdachat has been present, active and responsive to support its merchants in meeting their challenges; by exploiting new technologies and providing new tools to drive and support this digital momentum.

The year 2020 was a year full of new developments for Panierdachat and its merchants, marked by key moments and figures.

Trends and key moments of the year 2020 1. The digital revolution
The context of the year 2020 has propelled online purchases.

This has the effect of simultaneously accelerating companies' digital strategy by precipitating their digital transformation, which has become a new virtual normal.

A new reality that took more or less time depending on certain sectors and business models and which continued to take hold throughout the year.



2. Changes in purchasing behaviors
This year has been marked by changes in purchasing behaviors, habits and priorities.

Focused more on their basic needs, consumers seem to favor basic necessities to the detriment of certain sectors.

And with this, local, responsible and ethical purchasing initiatives in a community spirit have developed to support local commerce.

With greater connectivity and overexposure to communications, new practices have emerged. Consumers, forced and accustomed to shopping from home and desiring a contactless shopping experience, are increasingly opting for in-store delivery and pickup.

3. New relational strategies
To cope with these new behaviors, companies in almost every sector have had to implement new ways of communicating.

Many people have shifted their businesses gambling database hong kong towards omnichannel communication based on continuous exchanges and interaction.

Many brands have focused on innovation and creativity to offer experiences focused on consumer needs; notably through relationship marketing strategies increasingly focused on personalization to develop and maintain a relationship with their customers.

5 Key e-commerce figures in 2020:

Online sales 'reached an unprecedented $3.9 billion' in May 2020
This represents a jump of 111% compared to May 2019.
E-commerce saw a monthly growth of 64% between March and April
62% increase in home deliveries and in-store pickups in March compared to the same period last year
Twice as many Quebec businesses sell online.
This general data is confirmed by the performance of our Panierdachat merchants. Nearly all of our merchants who have chosen to open their first Panierdachat online store or who already had one have seen their revenue increase.