Lean back
And finally, there is the 'lean back' moment. During lunch, a long tram ride, or at home on the couch. During these moments you can really get your message across in an extended form.
You can probably already sense it coming: your choice of the type of video content (and its length/format) depends entirely on the impact you want and, above all, can make.
Video marketing for different purposes
Of course you want the videos to contribute to the goal you have. And the great thing about using job function email database video on social media is that it is suitable to serve different goals.
Do you want to create awareness among your target group? Then video contributes to telling the story. Much more than static content. Videos in the awareness phase ideally last 10-15 seconds. Short and powerful. Triggering. If we are a bit further in the funnel, in the consideration phase , then video can provide more information about a product/service. More depth, as it were, to further stimulate interest. But you can also use video to help get traffic to your website going in this phase. I advise to also test with video in the conversion layer . Ideally with a shortened version (about 5-6 seconds) of your video, so that the content does not distract too much from your call to action.