Improving the standard of living. Working for yourself is not limited by the salary within the company — the rating of Russian billionaires exceeds a hundred. But here's the problem — there is no lower limit either. The business income chart can look like a staircase to heaven or a sine wave.
Natalya Pashina
Founder of the family workshop of raw-pressed butter Pashin Maslo:
At first, my husband Alexey and I lived in Moscow and worked together in the office. At one point, we decided to change everything, left our employment and moved to Ryazan, opened the first eco-store in the city. A few years later, an employee brought a gift from Kuban — a bottle of raw-pressed butter. And then we realized that we wanted to press such butter ourselves! This was almost nine years ago.
Alexey began to study information about raw-pressed butter, found some mail lists by zip code guys near Irkutsk who made oak presses, and ordered one for 100,000 rubles. We squeezed out the first drop of oil on December 21, 2014, and then made oil at home for two years, experimenting with seeds and nuts.
on social networks. And people began to order, tell their friends, the number of subscribers quickly grew. In the end, everything came to the point that even without advertising, there were so many buyers that the line for oil formed several months in advance.
Then we decided to live by the sea and moved to the city of Goryachiy Klyuch, where we opened a workshop with production. We want to develop craft workshops throughout Russia, so we launched the world's first online school of butter making, in which we share our experience and the nuances of the business with novice artisans.
What qualities should a businessman have
If desired, character traits inherent in businessmen can be cultivated in yourself or developed with experience:
Stress resistance. There are many tense and non-standard situations in business: delays in deliveries, problems with suppliers and contractors, collecting documents for the tax office. This is a feature of the "profession" that you need to be prepared for.
Quick reaction. Non-standard situations require instant decisions, preferably correct ones. Hiding behind the back of your boss and colleagues will not work.
Gradually we began to show the results of our work
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