Having a brand is not easy, it takes a lot of time and money to build it. All large companies have had to go through a long process of brand creation.
Considering that trying to do too much means doing too little , why have multiple brands? (Especially if you are a small business that does not have the resources to build a brand). Unlike large companies with huge marketing budgets and qualified professionals, both external and in-house.
Keep in mind that a strong and recognized brand in the market is a basic task for any company, whether large or small. That is why companies like Apple or Google have become powerful brands recognized worldwide, something that has allowed them to lead their corresponding markets. However, there phone number in ukraine are other companies that have opted for a multi-brand strategy, such as the Inditex group with Zara at the helm. Some with greater success and others with less, but what is clear is that the arguments are obvious:
Targeting different customer segments for which a single brand and the values it represents are not compatible with both market groups, especially due to lifestyles and purchasing power.
Being able to enter new markets where the new brand better adapts to the prevailing culture in that territory, would be the case of brand names in the local language.
Adapt to changes in the market in terms of tastes and trends. There is an ever-increasing range of products and consumers want to feel unique and special.