Taking advantage of FOMO fever

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Whether you're in the B2C or B2B sector, remember that potential customers are often afraid of missing out. You can use this fear of missing out (FOMO) to your advantage by enticing them with limited-time discounts or special offers.

For example, if you're in fitness coaching, you can offer a free one-on-one consultation with a member of your team of trainers. Do you run an online training platform? Offer a deal where two people buy one class and get a second one for free.

Limited-time offers like these create a sense of urgency and can speed up the deal. Use email marketing to send timely notifications, discount codes, and regular updates to your customer base so everyone knows about upcoming promotions.

Ask for recommendations and reviews
Word of mouth can be a miracle cure for the growth of a small or medium-sized business. All you have to do is ask satisfied customers to recommend you.

If you already use a CRM, you can create a workflow that automatically sends new customers an email asking for feedback. If the feedback is positive, you can send them another email a few days later asking them to recommend your product or service to their networks.

To incentivize referrals, you can offer reward points, freebies, or italy mobile number discounts on future purchases. This follow-up email is also a good time to ask new customers to leave a review for your business on online platforms like Facebook, your Google business profile, or other online business directories.

Collaborate with complementary providers
Partnering with local businesses that serve the same audience but aren't direct competitors can help you expand your reach. It's a great way to find new customers without spending a ton of money on marketing, especially if you're trying to enter a new market.

Let's say you run a financial advisory firm. For example, you could partner with a real estate company to provide their clients with free advice on their investment options. Or you could partner with an insurance company and provide expert financial advice to their clientele.

Boost your lead generation and conversions
If you run a small or medium-sized business, it's normal to wonder how you can find customers and get them to buy into your brand. From publishing thought leadership content to asking existing customers for referrals, there are numerous ways to identify new customers, nurture leads, and convert leads.

As a powerful CRM solution with integrated marketing automation functions, Act! can help you do this. Start a free trial now and see for yourself how Act! can make lead generation easier and improve your conversion rate.

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