In addition to appearing in search engine results pages, titles are how readers and Google bots quickly understand what a given piece of content is about.
Write compelling titles that provide essential information about the article, preferably placing the keyword at the beginning. Some of the most commonly used resources for generating titles are:
Questions. Questions are the headlines that convert the most because lawyer database they directly address a reader's curiosity. For example: "How to optimize your website for SEO?"
Numbers. Numbers are very effective in headlines, as people prefer to know exactly what they'll get when they click on a particular link. Example: "6 Tools for Keyword Research."
Reference to the audience. Appealing to the audience in your titles draws readers' attention. Example: "If your posts aren't getting traffic, discover these effective tips."
Superlatives. Using superlatives in titles always generates good results. You can add phrases like "the best" or "the greatest" to pique user curiosity.
Specific data. Adding specific data to your headlines adds legitimacy and veracity. Example: "50% of women prefer chocolate to ice cream."
Avoid Keyword Overuse
Gone are the days when keyword stuffing was easy to rank in search engines. Nowadays, primary and secondary keywords should be integrated into the text in a balanced and natural way.