All the information displayed in these categories relates to the platform's main metric: the number of followers on your page. Increasing your results requires getting more followers, but not just any followers: what you need is to gain followers who are genuinely interested in the content you upload and the services or products you offer.
Among all the metrics Instagram offers, there are bc data philippines four relevant statistics that provide valuable information for developing a social media-oriented brand strategy based on your goals. Let's look at each of them:
Scope
Reach is the number of unique accounts that saw one of your posts, but didn't necessarily interact with them. This metric is important because it allows you to calculate the engagement of your published content.
This is one of the most important Instagram metrics because it allows you to understand the days and times when your followers are most active on the social network ; that is, the average number of hours during a typical day that your followers are active on Instagram.
Knowing this helps you target your posts. It's a good idea to post at these times to ensure your content is seen by as many people as possible.
For some time now, the Instagram feed hasn't been presented chronologically, but rather the content that appears is related to what the public views the most or interacts with the most.
So, take advantage of uploading your content when your audience is online to ensure your material appears to them at the right time.