The concept of “ crisis management ” is widely used in public relations and refers to different methods used to manage a crisis.
The goal is to address the potential repercussions of an unfortunate stockholder database event and thus minimize the damage it can cause within the company.
The primary objective of crisis management is, without a doubt, to preserve the company's prestige by assessing the factors that generate these unrest situations and what strategies can be applied to restore the organization's image.
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Knowing what to do in a crisis situation, whether economic, personnel, technological or organizational, is essential, so having a Crisis Plan allows us to be prepared to respond in the best way possible to such an event.
The crisis management process
Below are all the stages of a crisis, which can help us be alert and prevent a difficult event.
Pre-crisis
There is nothing better than prevention and being prepared for any eventuality that may arise.