Experienced SEO consultant Greg Gifford teaches this course on SEO basics to increase traffic to your company's website.
Among the contents we find:
How the Internet and search engines work.
How web pages interact with search engines, and how to business owner database diagnose and troubleshoot website problems.
How to place relevant web links on web pages.
Search engine optimization, from keywords to specific elements within the page, such as images.
Optimizing websites for mobile devices.
Website optimization by geographic area and language.
Moz SEO Essentials Certification
The SEO Essentials certification offered by the Moz platform is paid and provides tools to design a competitive SEO strategy for your company.
In the course you will learn about:
How search engines define the value of a site.
How to select the keywords you need and how to semantically integrate them into your content.
SEO and sales funnel .
Measuring the impact of the implemented SEO strategy.
Latest trends such as voice search.
Applying Moz tools to the company's SEO strategy.
The course features partial evaluations and a final exam to put into practice all the knowledge acquired.