Choose the hero product you want to sell

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If you're going to sell just one thing, you need to make sure the product you choose is really, really good.

But how do you decide which product is perfect for your store?

Scott Hilse , an entrepreneur who successfully built a six-figure e-commerce business selling a single product, shared some golden rules for choosing the “hero” product .

Rule 1 : "I would never sell a product that I could get at Walmart or any average store around here. I'm all about impulse buys."

Rule 2 : "Find a product that most people haven't seen before and make a good video. Especially if you're just starting out, you don't want to start with a really boring product. You want something that's fun."

Rule 3 : To narrow down your product choices, think about market potential. What do a lot of people have? What do they use every day?

Product research is also necessary.

Keep calm! Product research doesn't necessarily have to be complicated or data-heavy.

It can be as simple as checking Google Trends przykładowy niemiecki numer telefonu to see if there is demand for the product you are about to sell.

Or, join Facebook groups, check out Pinterest boards, TikTok videos, Instagram hashtags, and look at your target audience's social media profiles.

If your product meets all of the above rules and addresses a specific need, you may have a winner!

Learn more: Top 15 Products to Sell on Shopify in 2023

Step 2: Create your online store
Once you've determined what product to sell in your single-product Shopify store, it's time to build your store so you can start making money online .

Here's how you can create your single-product Shopify store:

1. Choose the right Shopify theme for your store
Shopify is the best eCommerce platform where you can create your own single-product store. This platform offers a vast library of attractive, stylish, and mobile-responsive themes .

Shopify Themes

Whatever industry you're in and whatever product you want to sell on your single-product Shopify store, you'll likely find a theme that lives up to your expectations.