Violating these restrictions could result in fines of up to 300,000 euros.
Cryptocurrencies cannot be advertised without also informing people about their risks and volatility.
Despite the ambiguity in the way they are treated by national banks office 365 database and the complications involved in using them (in Mexico, for example, they can only be invested in through investment funds), the crypto sector has continued to grow.
According to a survey by the Bank for International Settlements (BIS), in 2022, 60% of American banks are conducting tests to market one or more digital currencies, and 14% are working on specific agreements to accept them as deposits.
It is because of this growth that we must emphasize inbound marketing in the crypto sector, as the use of digital currencies will eventually be accepted as a currency and investment tool, as well as a standard form of payment.
At this time, due to restrictions on their advertising, cryptocurrency companies are forced to navigate new avenues: forced to acknowledge their high risks for investors, social media and other traditional channels are not the best alternatives.