At the same time, according to surveys, every third Russian user spends at least three hours daily in messengers and, in particular, in Telegram. People read the news, watch entertainment channels and, among other things, may pay attention to interesting promotions.
a Chatbot that sent newsletters to several segments: publications with advice for young parents and product selections; holiday-related collections; promotions, quizzes and quizzes.
At the same time, for each user, the history of their bulgaria cell phone number list purchases was still saved in the database through integration with the CRM. Due to this, we were able to implement an individual approach: reminders for regular purchases (for example, for diapers); automatic change of user segment after a certain period of time; Individual special offers for gifts for a child's birthday. Result The average open rate for messages in the Chatbot was 56%, for promotional messages - 79%, while for emails it did not exceed 12%.
As a result, both clicks to product pages and sales increased, especially during pre-holiday days.