Why does an online store need IP communication and how to connect it

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sami
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Joined: Wed Dec 25, 2024 1:08 pm

Why does an online store need IP communication and how to connect it

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In the world of e-commerce, reliable and transparent communication with customers is a prerequisite for thriving in this environment. IP telephony can easily complement existing channels and greatly simplifies business process management – ​​and millions of e-commerce businesses choose it every year. As companies move en masse to virtual telephony, more and more IP communication providers are emerging, which leads to lower prices for their services. In addition, AI has been widely used in customer support in recent years, which allows for a reduction in personnel costs without losing quality.
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Why do you need IP communication in online trading? One of the main reasons for the growth of e-commerce is convenience for shoppers, but the lack of physical contact with the seller creates a need for closer connection in other ways.

When buying a product online, the customer still needs detailed advice, and also additional confidence that the purchase will not be lost along the way, and that after-sales service will cover his needs. In addition to uninterrupted communication with customers, online stores must ensure reliable internal communications and data exchange between the office, warehouse, logistics service and other departments. This is why modern communication solutions for business represent the integration of VoIP telephony for internal and external communications with business automation programs and CRM systems.
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