How marketing helps you sell more.

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Before we learn how marketing can help your company, we first need to understand what marketing is. It is nothing more than a set of strategies, usually business-related, to optimize profits by adapting the production and supply of goods/services and mass advertising. In layman's terms, it is the way to prepare and showcase your product or services to those who are interested. The father of marketing, Philip Kotler, says: “it is both an administrative and social process by which people obtain what they want and need through the generation of desire, supply and exchange of valuable products.”

But let's get to the point: How can I use marketing and how can it help my company?
Let's imagine: José, the owner of a company that sells hammocks. Every day, he is on a very busy street in a big city. However, José leaves his hammocks inside the bags he uses to carry them. He stands still, without gesturing, without speaking, without even a small sign about his products. My dear reader, what do you think will happen to the poor character? You probably have the same thought as me. José will not sell anything, and will soon end up bankrupt.

Returning to José das redes, today he had an idea: he will iran telegram data display his hammocks so that customers can see, feel and imagine them in their environment. In addition, he decided to package them separately, in a way that highlights the colors of the product and also his brand, also leaving a contact telephone number on the packaging.

At this point, I return to you, reader. What do you think happened to José? You must think that he increased his sales, in addition to probably having referrals from new customers through those who purchased the product.

What I intend to show with this short story is that, with small actions, sales increased, consequently their revenue and profit.
I remember an interesting story. A cheese and wine store was located on a large avenue in Curitiba. The owner was dissatisfied with sales and decided to investigate one of the reasons for the low sales, even though it was in a great location.

In his studies, he discovered that drivers and motorcyclists have a greater focus and perception of things in general towards the right side and his store is on the other side of the road.

In a brilliant idea that would make many neuromarketing professionals envious, he placed a sign on the back of his store with a provocative message that said: No looking and an arrow pointing towards the establishment.
With just this small marketing strategy, their revenue increased by almost 45%.
What I want to show with this case is that you don't need large amounts of money to use marketing, as well as showing that the maxim "out of sight, out of mind" always works.