5 White Paper Examples to Inspire You

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White papers present detailed information about topics connected to the solutions that a business offers and usually help their readers solve a problem. They are based on research and reliable data.



Thanks to these aspects, a white paper helps your company to educate its audience, generate more qualified leads, build trust, and differentiate the brand from competitors.

This is possible because they show your brand’s expertise and provide south korea cell phone number list something useful to your audience.

Given these points, we will explain in this article how to make a white paper and which benefits this type of content can bring to your company.

You will also see 5 white paper examples to get inspired and understand the main differences between static and interactive white papers.

Let’s dive into it!

How to create your white paper
What are the benefits of white papers?
What are interactive white papers?
What are some white paper examples that can inspire you?
What are the differences between static and interactive white papers?
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How to create your white paper
In this section, you will see which steps you have to follow to create a white paper, from choosing the topic to publishing and measuring results.

Writing a white paper is not an easy task, however, you can outsource this with ghostwriters.

Choosing the topic
The first step to creating your white paper is to define the topic, buyer persona, and sales funnel stage. It must be relevant to your audience and provide information about a question they want to know more about or an issue you can solve, for example.

Besides that, it is vital to choose a subject according to your company’s services, in order to make good use of your expertise and present your brand as a possible solution for other problems that prospects might have.