The basics of lead scoring Lead Scoring is a method algeria cell phone number list used to evaluate and classify prospects based on their level of interest and potential to become customers. This approach helps optimize the sales process by identifying the most promising leads, making the job of sales teams easier. At its core, lead scoring is based on the analysis of various criteria. These criteria can be divided into two main categories: demographic data and behavioral interactions.
Demographics : These help determine a lead’s suitability for your business. Behavioral interactions : This includes any actions taken by the lead, such as opening emails, visiting your website, or engaging on social media.
These interactions often indicate genuine interest in your products or services. By combining these two sets of criteria, companies can assign scores to each lead.