How can a content strategy help?

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Traditional content is everywhere. So have you ever thought about adding some interactive content to your strategy? You should! Today, engagement is all about the experience. And guess what? There are a bunch of things you can do to encourage a reaction from your customers, at the same time you give them a reason to pay attention to your brand.

Different types of interactive content help to create a two-way conversation between you and your customer. Examples of effective tools include: animated infographics, contests, assessments, quizzes, calculators, eBooks, white papers, landing pages, and many more. With any of these resources, visitors naturally interact instead of passively reading only.


Whenever you think about how to generate leads in sales, remember the netherlands cell phone number list importance of a great content strategy. Traditional formats like blog posts or social media are still effective, but they are not enough anymore. Your customers are looking for an experience, and your marketing team can give it to them through active participation.

When your audience interacts, either answering a quiz or downloading an ebook, they are more likely to buy from you. As content marketers, our goal is to capture and convert these customers, right? So to do this, we need to leverage our strategies and go a step further with highly engaging interactive content.

According to the Enhancing the Buyer’s Journey report, this resource is more effective at educating the buyer over a lead generation—93% versus 70% from passive content. It also provides:

very cost-effective investment
tighter relationship between marketing and sales teams
gather many digital marketing techniques together
more qualified leads, which means more customers and revenue
Not convinced? A CMI survey among 20,000 marketers found that 77% agreed that the resource provides elevated value to the customers and grabs more attention (87%). 73% realized a bigger retention of branding.

Therefore, if you’re looking for ways on how to generate leads in sales, what about including some interactive content? It’s easy to consume and also gives a personalized experience to your customers, in addition to a reason to connect to your brand. Every navigation, click, and choice provides inputs to your marketing team about the lead. From time to time, you can try different types of interactive content to develop rich profiles and give valuable insights to your sales team.

Not convinced yet, or want to see how it works in practice? Take a look at this case study that shows how one company increases leads through interactive content built in Ion.