What are the differences between Inbound and Outbound Marketing?

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Outbound Marketing still has its place today, but it is being seen as more and more inadequate, especially for startups and small businesses.

The main difference is that an Outbound strategy is focused on reaching the public directly and somewhat blindly.

A traditional example of it would be a door-to-door salesman or TV commercials. Brands go out there and ask the audience for their time, to interrupt everything and listen about a product.

It works, sure, but the goal, in this case, is to win by numbers — actively broadcast a message to a lot of people and hope for a good amount of viewers to become leads.

It takes time, it takes effort, and it will cost a lot of money. That is why italy cell phone number list Inbound Marketing is becoming the go-to option for those who want to optimize their work and attract new clients.

If an outbound strategy forces a company to go after its audience, an inbound one sets the field so they will find the brand first when looking for a product, a service, or a solution.

When a business becomes a reference in its market, through relevant content and close connection with the target audience, you don’t go to them anymore, they come to you.

That kind of power today is enough to make a huge impact on the market.

What are the benefits of Inbound Marketing?
Inbound Marketing isn’t the most expensive or demanding strategy — that is why it is so popular. But it asks for commitment and business intelligence.

Why, then, would you do it? The benefits come from a successful plan more than compensate for your hard work. Here they are!

Lower CAC
Customer Acquisition Cost (CAC) is a very important KPI because it tells how much your company is spending to attract every new client.

A successful Inbound Marketing strategy improves your numbers in all its stages: attract, engage and delight. And it does that without a proportional increase in budget.

You spend the same amount or less to have better results — as Inbound practices are often less expensive and more assertive than traditional marketing.

That means a potential for a lower CAC month after month. It becomes easier and cheaper to convert.

Higher brand awareness
Most of the time, being the first brand to pop up in someone’s mind is enough to win the competition. Even when they are not yet ready to become a lead, being present means being remembered.