Analyzing interest data on the platform

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Meta Ads builds interest targeting based on vast amounts of data from user behavior and interactions. Use the Audience Insights tool available within Ads Manager to identify interests relevant to your target audience.

By using this tool, you can view graphs and data showing user uk mobile database trends in specific categories (such as sports, entertainment, food, etc.) Use this data to select interest flags that are highly compatible with your products and services.

4. Use Custom and Lookalike Audiences
Custom Audiences are a way to target people using existing customer data or lists of website visitors, allowing you to deliver ads to people who have already interacted with your business.

Additionally, you can use Meta Ads' Lookalike Audiences feature to find new, potentially interested users based on your Custom Audiences.

5. Adjust ad creative
To get the most out of your interest targeting, we recommend creating different ad creatives for each target segment, as this will increase relevance to your users and improve engagement and click-through rates.