What is LINE advertising in the real estate industry? [Basic knowledge]

[gafimiv406]

First, we will explain the basic knowledge of LINE advertising to those in the real estate industry.

Overview of LINE Ads
LINE Ads is an advertising service that is displayed within the LINE app, which is uruguay mobile database used by over 94 million people in Japan. You can place ads in a natural way in places that users regularly see, such as the LINE timeline, LINE NEWS, and LINE Manga.

In the real estate industry, it is used for promoting property information, branding, acquiring store reservations, etc. It is particularly possible to approach a wide range of age groups, from young to middle-aged, and effectively reach those considering purchasing or renting a property.

Main delivery channels for LINE ads
Distribution area Features Useful points for real estate
LINE Timeline Displayed in user post feed Visual appeal through property photos and videos
LINE NEWS Displayed between news articles Affinity with real estate market conditions and mortgage information
LINE Wallet Displayed with financial information Appealing real estate investment as an asset management strategy
LINE Ads billing format
Ad costs can be chosen from pay-per-impression (CPM), pay-per-click (CPC), and pay-per-video-view (CPV).is.

In the real estate industry, it is common to adopt CPC with an emphasis on lead generation.